"Create Your Brand" Workshop for Artists - Online Class Byron Community College

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"Create Your Brand" Workshop for Artists - Online Class

"Create Your Brand" Workshop for Artists - Online Class

This course has no current classes. Please the waiting list.

This innovative brand and marketing workshop enables artists to learn the foundations of creating their own brand identity, audience and marketing strategy to promote their art business.

What we will cover:

Session 1: Your Purpose & Audience: Using your brand brief document that you'll receive to complete before workshop as the starting point, you will be guided through the process of defining your brand purpose, values and the characteristics of your target audience. 

Session 2: Your Brand Elements: Your defined brand purpose, values and audience will now become your inspiration to begin developing your brand elements. You'll be given the information, tools and online resources to enable you to create your fundamental brand elements: - logo - type style - colour palette - tone-of-voice for promotion.

Session 3: Your Brand Story & Marketing Strategy: In this session, we'll review your brand elements that you have created and begin the process of developing a marketing strategy for your business to enable you to choose the best channels of promotion to reach your target audience and achieve the greatest results.

What to bring:

  • Your completed brand brief document (supplied to you after booking)
  • Canva free account set up on your laptop and login details

Important information

Once your enrolment is completed you will receive a confirmation email. This email will be your receipt and inform you of the dates, time and venue of your course, it will also let you know of anything you need to take to class with you.

Please make sure that you give us a valid email address and mobile number as any course changes will be communicated via sms or email.

Students are required to be 15 years old and above at the time of enrolment.

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We keep our class sizes small so that you get a better experience. Avoid disappointment, enrol early!