Email Database & Newsletter FSK2 Byron Community College

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Email Database & Newsletter FSK2

Email Database & Newsletter FSK2
Assessments are made against units of competency.
  • Participate in simple spoken interactions at work (FSKOCM03)

This course has no current classes. Please the waiting list.

Email marketing is SO important!

Building your email database is paramount to the success and growth of your business. We can’t rely on just social marketing channels for our business, we need to target our customers directly to their inbox.
Did you know that more than 34% of the people worldwide use email? That’s about 2.5 billion people and it’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email is POPULAR. The world sends about 196 billion emails daily. Out of this 196 billion emails the majority, 109 billion, is business email. Put simply, email marketing is a vibrant and powerful way to connect with people, share your message, offer your customers something you know they need, share stories. direct them to your website, monitor and track conversions, open rates and so much more.

Email marketing is a very personal way of reaching your target customers. Email marketing works at it’s best when it is personalised. You can cover topics like sales, offers, giveaways, new products, changes in your business, victories, request feedback from your customers – this list is virtually limitless.

In this course we’ll cover;
1. Why email marketing is more effective than social media for customer acquisition, and how to go about building up your database.
2. Email marketing is economic and cost effective; we’ll look at HOW to set up your free account, and how to load your database.
3. Email marketing is personal and customisable – so we’ll look at your branding, and how to incorporate that into your newsletter, so it looks rad, and your template is set up for future newsletters. You’ll be artwork-ready to communicate with your customers directly into their inboxes, very easily. You just need to come up with the content – and we’ll cover ideas for that too!
5. Email marketing is measurable – you’ll learn how to look at who’s opening your newsletter, which links they clicked on, which pages they spent time on, and how to drive customers to your website.
6. Mobile devices allow people to check their email constantly, so email marketing is paramount to making it easy for you to stay in touch with your customers, and for them to stay in touch with you!

What to bring

*Pen and paper

Important information

Once your enrolment is completed you will receive a confirmation email. This email will be your receipt and inform you of the dates, time and venue of your course, it will also let you know of anything you need to take to class with you. Please make sure that you give us a valid email address and mobile number as any course changes will be communicated via sms or email.

Click here to read our Refund Policy

We keep our class sizes small so that you get a better experience. Avoid disappointment, enrol early!

Ask us about personalised workshops and courses at a time that suits you. Perfect for team building, birthdays, hens/bucks parties, getting the gang together or just because. Call 02 6684 3374 or email for details (min 8 students or more)